In the next 60 seconds, you’ll see why having tunnel vision in business is actually a GOOD thing.
Here’s a quick (true) story…
A friend-of-a-friend started a
company back in the early 90s
selling school supplies and various
maps.
He did ok. Made a few bucks.
He thought that by expanding his
product line, he would increase
sales.
This approach works for Wal Mart and big box stores.
More product SKUs = more sales
It must work for small businesses too, right?
WRONG.
A few years later, this school supply guy wised up. He looked at what products were selling best, had the highest profit margin and least amount of competitors. What was the sweetspot?
MAPS.
Then, he decided to focus all his attention on becoming the best supplier of maps.
But, he didn’t stop there… He became ultra focused. He dropped selling globes, huge wall maps, map pencil cases, pocket maps and ONLY focused on map guides (the spiral bound type) and fold out maps.
In other words, the kind of maps you use in the car or when planning a road trip.
The end result?
His business SKYROCKETED.
You see, once he applied tunnel vision to his business, it flourished. His business became instantly less complicated requiring less admin, with less breaking points, less staff and (most important) less headaches.
I know that most people claim tunnel vision in business is a bad thing.
You often hear comments like, “My boss has tunnel vision. He’s not looking at the big picture”. Or… “Take the blinders off buddy. You are suffering from tunnel vision!”.
Well, in my books… tunnel vision = massive success
So, how about you?
Are you suffering from a LACK OF tunnel vision with your online business?
Ask yourself this…
How many different online businesses have you tried to start within the past few months (or years)?
Were they ALL successful?
Rather than start 4 (or more) different businesses, why not focus on just one and give it 100% of your focus, attention and effort?
Also, rather than start a new business and bailout 5 weeks later (because you are not rich yet), why not give it some time?
Successful businesses don’t happen overnight.
First, it takes some time for you to develop the necessary skillsets to nurture a successful business.
Example: An actor doesn’t win an Oscar award after buying an acting book and 4 weekend acting classes.
Then, once you apply your skills, it takes time for your business to be a smashing success.
Example: The owner of Subway subs struggled to make a buck running his first sub shop. Look at the conglomerate Subway is today.
Your mission is (if you choose to accept it)…
One business + tunnel vision
That’s it.
That’s the key to massive success online.
Forget the latest new Google trick or guaranteed easier way to make you money online.
If Affiliate marketing intrigues you, DO IT. But, don’t try and promote every product — or offer — under the sun (weight loss, dog training, forex robot).
The more narrow your focus, the better. And while you are at it, hold off on creating those 2 new ebooks and forget about writing a sales page for that public domain product you got a great deal on.
Pick one thing, execute and stick with it.
There are no shortcut secrets to success. The only secret is HARD work, focus and total and complete dedication to progressively building your online business. ONE online business.
Then, once you’ve built a successful online business. Rise, Repeat, and develop another revenue stream.
Of course, you also need to be smart about failure too. Every seasoned entrepreneur has a few failures on his resume. You just need to know when to call it quits on a new venture and not become stubborn or foolish optimistic.
Remember that story I told you earlier about the map guy turned millionaire?
What lesson can you take away from it and apply to your online business?
It can all be summarized in two words…
TUNNEL VISION
Once you give this a try I guarantee you’ll realize something.
Tunnel vision in business is actually a GOOD thing.
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